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Shine Bright like China: What Chinesse Men seek in a luxury brand

The famous signer Rihanna sings “Shine bright like a Diamond”.  And That’s exactly what China does: It shines. Even if the Authorities forbid words such as “luxury” or “royal” in advertising, the...

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Louis « Berluti » Vuitton

Undoubtedly, Louis Vuitton has become another emblem within the LVMH Empire. It represents the group evolution and its strategy in every sense. This strategy had made Louis Vuitton brand the symbol of...

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